What is SEO?
Search Engine Optimisation is all about the position in which your website appears organically (without paying for the position) on search results pages. Google ranks different website above others for many different reasons and these reasons change all the time.
Mashable defines SEO as the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results.
To break it down Google is one giant algorithm. For those of you wondering what the hell that is, essentially it is like one big brain made up of formulas which calculate search results it thinks are relevant to your search term.
At the end of the day google wants to provide web pages that are suitable to users. People sometimes forget that google has competitors too. Google aims to please its users with the best credible and reliable results to give the user the best possible experience. The New York Times describes Googles role as: to sift through every corner of the Internet and find the most important, relevant Web sites.
In order for Google to organise sites most relevant to your search term Google uses automatic algorithms which are sent out to your site. This automatic algorithms crawl and comb through your site in search of indicators which allow the site to be ranked relevant or not relevant on a scale.
SEO is the art of weaving these preferred indicators into your website in order to receive a higher ranking from Google. Keywords are an important part of receiving a higher SERP position. Websites should look at Google Ad words to analyse and cherry pick key words people are searching for before creating content.
An understanding of these indicators will allow you to become more favoured by these algorithms and optimise your chances of appearing in organic search results.
These preferred indicators change all the time so it is important for people to stay up to date with these changes and change webpages according to maintain or improve their position in Search Engine Results Pages.
Forbes once said ‘Your Best SEO Investment: A Blog’. Google loves and ranks fresh, new and original content very highly. Blogging has come to the forefront of the creation of new content and is a more favoured platform as it can also stimulate engagement and interaction, something Google also ranks highly. If you want to optimise your chance of appearing highly in Google SERPS the curation of content is key. When blogging you should consider what people are searching for and also ensure keywords are built into the content.
What Google Looks for in when ranking SERPs
Here’s some some more indicators Google loves and ranks very highly: Host your own domain, Solve Problems (create content people are searching for), Good Quality Backlinks (when one website is linked to yours), Good Anchor Text (make it relevant to keywords), Make Sure Site is Fast to Load, Get Rid of Broken Links, Clean Up Untidy URLs and Include Key Words.
Thanks reading all comments and feedback welcome!