Why Blogging Helps SEO

What is SEO?

Search Engine Optimisation is all about the position in which your website appears organically (without paying for the position) on search results pages. Google ranks different website above others for many different reasons and these reasons change all the time.

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Mashable defines SEO as the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results.

To break it down Google is one giant algorithm. For those of you wondering what the hell that is, essentially it is like one big brain made up of formulas which calculate search results it thinks are relevant to your search term.

At the end of the day google wants to provide web pages that are suitable to users. People sometimes forget that google has competitors too. Google aims to please its users with the best credible and reliable results to give the user the best possible experience. The New York Times describes Googles role as: to sift through every corner of the Internet and find the most important, relevant Web sites.

In order for Google to organise sites most relevant to your search term Google uses automatic algorithms which are sent out to your site. This automatic algorithms crawl and comb through your site in search of indicators which allow the site to be ranked relevant or not relevant on a scale.

SEO is the art of weaving these preferred indicators into your website in order to receive a higher ranking from Google. Keywords are an important part of receiving a higher SERP position. Websites should look at Google Ad words to analyse and cherry pick key words people are searching for before creating content.

SERPS

An understanding of these indicators will allow you to become more favoured by these algorithms and optimise your chances of appearing in organic search results.

These preferred indicators change all the time so it is important for people to stay up to date with these changes and change webpages according to maintain or improve their position in Search Engine Results Pages.

Blogging

Forbes once said ‘Your Best SEO Investment: A Blog’. Google loves and ranks fresh, new and original content very highly. Blogging has come to the forefront of the creation of new content and is a more favoured platform as it can also stimulate engagement and interaction, something Google also ranks highly. If you want to optimise your chance of appearing highly in Google SERPS the curation of content is key. When blogging you should consider what people are searching for and also ensure keywords are built into the content.

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What Google Looks for in when ranking SERPs

Here’s some  some more indicators Google loves and ranks very highly:         Host your own domain, Solve Problems (create content people are searching for), Good Quality Backlinks (when one website is linked to yours), Good Anchor Text (make it relevant to keywords), Make Sure Site is Fast to Load, Get Rid of Broken Links, Clean Up Untidy URLs and Include Key Words.

Thanks reading all comments and feedback welcome!

Ciara

 

 

Tips for Creating Great Facebook Content

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Collective Bias, found Facebook fans of retailers spend 50 percent more than non-Facebook fans over time.

It is important to have a strategy in mind when managing Facebook content shared on your page. Content must be created and shared that is relevant, interesting and engaging to the Facebook audience/fans. Business’ shouldn’t bombard its fans with advertising and promotional material all the time. It is important to keep engagement levels high, this does not always mean pushing products the business has to offer in the face of its fans. Topical articles, reviews, current affairs or even funny photos with a degree of relevance to the business’ page can achieve a lot more engagement than posts relating to product offerings.

Mashable referred to the value of Facebook community as much more than a one-time marketing campaign, which can help you throughout your company’s life cycle if you take the time to grow it right.

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Business’ need to learn how to thread promotional material into their walls between other shareable posts to not only increase engagement but also to gain fan or like retention. At the end of the day who wants a business clogging up their news feed with a string of advertisements for their products?  The New York Times has outlined that featuring news that leads to stronger levels of engagement is a winning platform for publishers and the readers on Facebook.

Below are 5 Tips I have put together through analysing many companies and through my own experience of creating Facebook content.

  1. Avoid lengthy Posts

Posts that read easily and quickly are more likely to receive higher engagement levels. Limit posts to 250 characters max, but aim to keep it as low as possible. If the content posts you share frequently require lengthy posts maybe consider setting up a blog and link fans to this content on your Facebook posts to reduce cluttering news feeds and walls.

 

  1. See Fans as Friends

As mentioned earlier don’t overload fans with advertisements. Share relevant and appropriate content including links vidoes, articles, blogs, polls and pictures with them as you would a friend. The tone of voice, phrases and language you use should be a nice fit between what your business offers and its target audience.

 

  1. Focus on Engagement (Questions)

Stimulating engagement is key when using a platform such as Facebook. Engagement levels can be increased by asking questions, creating polls and offering an opinion on current situations. Also don’t forget to invite fans to comment, like and share. The conversation can be further fuelled by responding to comments made by fans.

 

  1. Timing

You need to consider when people are most likely to check into Facebook and scroll through News Feeds and target them by sharing content relevant to them at that exact time. If you post great content at the wrong time it can be wasted and potential engagement levels will diminish. Below is a nice infographic displaying optimum times for sharing on social media platforms.

info graph

 

5 .Photos

Photos allow content to be easily digested by readers. Not only do they stand out but they are also more likely than a simple status update comprised with words to appear in news feeds. It is important to only include high quality photos and also vary angles, colours, people and settings to ensure photos shared don’t become boring and predictable. Instagram should be linked to Facebook pages also to ensure consistency across social platforms. Memes and topical pictures can also be shared to increase engagement and break through clutter.

Thanks for reading all comments and feedback welcome!

Ciara

The Future of Social Media Marketing is Mobile

Mobile Marketing

According to Mashable Mobile marketing is marketing on or with a mobile device. Accessibility, Affordability and Interactivity are all factors attributed to the drive towards mobile. With the shift from desktop to mobile for access to the internet it is absolutely essential companies are mobile first in their marketing communications and activities. Mobile is now ‘the first screen’ and this is not surprising as mobile have become more usable and multi-purpose than ever before.

blog 2  History of Mobile

Below is a illustration of the first smart phone. You may be surprised to know it was released in 1993 by IBM and had features including fax machine capabilities and touch screen.   ibm simon   Smart phone and mobile internet access has come along was since 1993 evident from not only the features but also the design. Looking at the picture below I wonder will we see a decrease in size or further increases.     Blog 2 flick

Use of Mobile Targeting in Marketing  

Globally there are more mobile phones than people!  The move to mobile allows companies to become engaged and interactive in real time. ‘The global smart phone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smart phone adoption to continue on a fast-paced trajectory through 2017’-eMarketer Personally I think companies need to see themselves less as a business who interacts with their customers and more as a person would interacts with their friends. This should include brands exploring the use of Apps such as snapchat and not just depending on Twitter and Facebook.  Heineken are a brand who recognised the use of the snapchat app when reaching out to customers who attended the Coachella music festival last year.

4g Mobile is huge and ever growing in the social media arena. The conversation economy is fuelled and accelerated by giants such as twitter and Facebook. Design and accessibility on mobile devices is what will shape the future of advertising and brand awareness for companies participating in the social media revolution. The video below further emphasises the growth mobilenomics

My App Idea


 

APP

Standing in front of the Eiffel Tower and all I could think of was how hungry I was. The problem was I had no idea what direction to take to get to the closest restaurants and cafes. I attempted to use Tripadvisor and google maps to point me in the right direction however 5 minutes later I was still none the wiser. On the plane journey home I thought to myself why is there not an app out there that is user friendly and interactive enough to throw out not only directions but also facts, games, places to eat ect……..
Tasked with creating an App to enter the APPrentice competition as part of an assignment it took me straight back to the hunger and also the brainstorming I had done on the plane journey home. I thought long and hard about the problems I had and how exactly I would solve them so future tourists would have that user friendly trustworthy and reliable app to simply point them in the right direction. Augmented reality is something that fascinates me ever since I stumbled across case study’s on how Heinz ketchup and Pepsi use it as marketing communication tools. I decided it was augmented reality that was going to make this App the success it will be!

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Next on the list was to come up with a name. We wanted the name to be catchy while also memorable. ‘Sight Scene’ was the final decision. We liked this as it is not only is a play on words for sighing SEEING, we think it fits the description of use i.e. scanning a sight/scene/attraction for more information.

DETAILS